Date:   1 December 2010 (Wednesday)
Time:   09:00 - 18:00
Venue:   S421, Hong Kong Convention and Exhibition Centre
Organiser:   Asian Centre for Brand Management, The Hong Kong Polytechnic University

The Sixth International Conference on Brand Management is jointly organised by the Asian Centre for Brand Management and The Hong Kong Design Centre, with strong support from the HKSAR government.

The conference brings together world-class brand management experts from academic and business sectors to share cutting edge information on current trends in brand management and innovation.

This year's theme, Brand Sustainability, is intended to help participants learn about diverse methods of growing and maintaining a brand over time - especially in response to demographic, geographic, and macroeconomic changes.

We regard "sustainability" as the capacity to endure and to prosper over time. Some of the challenges that executives face as they strive for sustainability are an aging population, in some countries a declining population, increased global competition, and a turbulent macroeconomic environment.

Specific topic areas that will be covered by our academic and industry keynote speakers include "Strategies for Brand Sustainability," "Sustaining Brand Portfolios," "Internationalizing Chinese Brand," "Sustaining Lifestyle Brands," and "Strategies for Sustaining Brands in Turbulent Times."

Confirmed Keynote Speakers:
Academic Speakers:
Prof. Robert A. Peterson, Associate Vice-President for Research;
John T. Stuart III Centennial, Chair in Business Administration;
and Charles Hurwitz Fellow, IC2 Institute
The University of Texas at Austin

Prof. John Davis, Dean, Global MBA Program SP Jain Center of Management - Dubai, Singapore, Sydney

Business Speakers: Mr. Liu Ting An, Deputy Chairman & President, China Life
Ms. Umran Beba, President, Asia-Pacific Region, PepsiCo
Ms. Jane Lau, Director, Group Public Affairs, CLP
Mr. Francis Yip, Deputy General Manager, Bauhinia Paint

(other speakers to be confirmed)

For registration and more details, please visit:
http://www.polyu-brandconference.com/bc2010/
Tel : +852 3400 3644
Email: cheriann.wong@polyu.edu.hk
Facebook: http://www.facebook.com/pages/Sixth-International-Conference-on-Brand-Management/168910346459215
Twitter: http://twitter.com/PolyU_BC

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