Tokyo-birth. Possess the first-class registered architect. President of Hirano & Associates, Inc. He understands the design as the way of embodying the new value of matters. In order to create this new value, surfaced design such as colour and shape has its limits, so, it is important to create the supporting structure of society with cross-sectioned view.
Embody the spirit of “Less is More” not only in architecture and design but also bringing such practice to business success is essential in Hirano’s view. That means truly catering the real needs of the society, instead of colours or shapes, by fine-tuning elements that reinforces the original value of the design.
Therefore, designing strategically can bring “design” to management and national strategic level. The brand strategy of new product service brand “Inspiration of Japan” in ANA is a conviction of such belief. Well besides, such belief extends to the proposal of new social system for electric company in cooperation with Osaki Electric Co., Ltd.; the proposal to Japanese industrial policy in Kansei Initiative Committee of the Ministry of Economy.
On top of design works, his network expands beyond types of industry, business categories and countries. Recently he has been coordinating between Japan and BODW as one of the international advisers of Hong Kong Design Centre while he has been started up Design Excellent Award of Thai Department of Commerce, and has been coordinating collaboration between it and Good Design Award in Japan.
His main career includes being The International adviser of Hong Kong Design Centre; The member of Organising Committee of Design Excellent Award of Thai Department of Commerce; The expert of Central Shopping Center Rehabilitation Assistance Network of Ministry of Economy, Trade and Industry. The member of Industrial Structure Council, Intellectual Property Policy Committee, Design System Subcommittee in Japan Patent Office; The member of Judged Committee of Good Design in Japan Industrial Design Promotion Organisation; The adviser of BODW2010 Japanese Executive Committee in Japan Industrial Design Promotion Organization; The adviser of Japan Football Association, The director of Japan Sports Health Industry; The member of the Operating Committee in Japan Society of Sports Industry; The visiting adviser and special adviser of Illinois Institute of Technology; The invitation professor of Osaka University; The part-time lecturer of Tokyo Institute of Technology, Waseda University and Kyusyu University.
